Note: The following is a guest post from Thomas Shields, Vice President, Marketing Program Delivery, BancVue.
An Empathic Challenge To Your Customer Journey!
All of us want to delight our customers, engage their interest and drive true customer loyalty. However, many of us are fighting an uphill battle and significant challenges stand in our way. The problem becomes particularly pronounced as we focus on growth.
The root cause lies in our perspective. There is a flaw in the way we conceptualize our customer and the value we bring them. We almost always start by defining their journey by OUR milestones — simply because that is what we know. “We worked so hard on delivering the most brilliant, innovative product ever known to the industry. It truly defines perfection… why wouldn’t they want to hear about it right now?” Right?
The key to an effortless and truly graceful customer journey…
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